Siddharth launches Nootrenbadhu merchandise, special track & mobile apps

Press Release – Chennai, June 15th 2011

Excitement filled the air at Odyssey, Express Avenue as eager fans gathered to meet and greet the young, talented Siddharth, who is returning to Tamil cinema after a seven year hiatus, with his film Nootrenbadhu (180).  The actor was in town to launch a special addition to the music album – a Portuguese song, along with the film’s merchandise and mobile applications.  The merchandise can be purchased at all Odyssey outlets and at the online store.

Life is not measured by the number of breaths we take but by the moments that take our breath away.  The first time you locked eyes with the one person you know is truly meant for you, the first time you held their hand… it’s these little moments that make a lifetime of everlasting memories.

Nootrenbadhu reminds us how important it is to cherish these moments and live each day with the zest that will define our very lives.  And this is exactly what this special Portuguese song, ‘Continua’, which has been added to the soundtrack of this fabulous album talks about.  The song, which was part of the original plan was not ready in time for the album but the persevering team would not give up that easily.  Their search for a pronunciation expert through a foreign language translation company in Mumbai, led them to Eliabe, who turned out to be a singer and saxophone player.  “It was a terrific coincidence,” says an ecstatic Jayendra, director of this much awaited romantic drama.

What’s interesting is that lyricist Madhan Karky wrote the lines despite being totally unfamiliar with the language. “He used Google Translator to write the lyrics. We later cross-checked the lyrics with a person in Portugal and he surprised us by saying that the lyrics were wonderful and that he had to modify only 15 per cent of them, mainly with suggestions,” reveals the director, who adds that the song isn’t a gimmick, but plays an integral part in the film’s events. “The film has a Brazillian connection and the song fits the film’s context quite well,” he says.

Catch 180 in cinemas on June 25th