Press Coverage

1st July, 2011

Oeuvre Bender

“Well, it’s certainly paid off because Sharreth’s stylish compositions for the bilingual film 180, directed by adman Jayendra and starring Siddharth, Priya Anand and Nithya Menon, are currently rocking the music charts in Tamil and Telugu, especially the unusual Nee Korinaal… (sung by Karthik and Shwetha Mohan) and the thumping Vuvuzela Uthu, Rules Kidyathu… (sung by Tippu).”


Bangalore Mirror

29th June, 2011

Kollywood Dreams

“Priya Anand had butterflies in her stomach before the release of 180, the bilingual film by ad-maker Jayendra. The Telugu actress was particularly worried about the Tamil version because her last two flicks in Kollywood (Vamanan and Pugaipadam) tanked at the box office.”


26th June, 2011

Audiences can relate to 180: Jayendra

“Ad-film veteran and first-time feature film director Jayendra has passed the litmus test, if one is to go by the reactions from both the public and the industry to his debut film, the Telugu-Tamil bilingual ” 180,” which released yesterday.”


25th June, 2011

I learnt a lot from Jayendra: Siddharth

“First, I loved the script and felt it would be a high quality product; second, I love its philosophy about living for the day with no worries about the future. That is how I live my life. So, I felt I could draw from my life to perform the challenging role written for me”


Idle Brain

25th June, 2011

Chit Chat with Jayendra

“Jayendra – a veteran ad-film maker who has over 500 ad-films to his credit is making his debut as a feature film director with 180 (Ee Vayasika Raadu). This film is releasing in Telugu”


Galatta

22nd June, 2011

Nithya Menen Unplugged

“To be honest, the first thing that appealed to me about 180 was Siddharth, and that was even before I has actually heard the script. I’m not the kind of girl who goes ga-ga over stars, but what truly impressed me about Siddharth was his body of work. However after I met Jayendra, heard the story and met the rest of the team. I just knew that I wanted to be a part of this movie. They are all such lovely people.”


22nd June, 2011

Reality Bites

“Priya Anand is as livewire off screen as she is on screen. She was the talkative, love-struck television journalist in Leader and a bubbly village belle in Rama Rama Krishna Krishna. “For a change, I get to play a suave NRI and wear good clothes in 180,” she laughs.”


Rediff.com Movies

22nd June, 2011

Nithya Menen: The character I play in 180 is like me

“Actress Nithya Menen shares her experience on working on a bi-lingual film 180. | Nithya Menen: The character I play is like me”


19th June, 2011

180 IS A FRESH FORMULA

“Films centered around themes with angry heroes, characterized by fights and idealistic romances was the norm once.”

 

19th June, 2011

STRAIGHT ANGLE

“Jayendra Panchapakesan, the director of 180, talks about the film he waited a quarter-century to make. Baradwaj Rangan listens in.”

 

5th June, 2011

PICTURE PERFECT

“180 isn’t about regular triangular love, with one girl being bubbly and talkative and the other sober and taciturn. Both Nithya and I play cheerful characters”

 

4th June, 2011

I’M SINGLE: PRIYA ANAND

“180 is my re-entry to Tamil cinema. I’m a Chennai ponnu… So it feels like a homecoming for me. I want to be accepted by our audiences, which I feel is a must for an actress to…”

 

May 17th, 2011

HOW NOVEL CAN THIS GET?

“What is now new is creating micro-blogging pages for characters from a film! Yes, that is exactly what the team behind 180 is upto. Looks like ad man Jayendra, for whom the film marks his debut on the big screen, is going all out to create a buzz around his intriguingly-titled film. “

 

May 16th, 2011

DIGITAL DELIGHT FOR MUSIC LOVERS

The producers and the audio labels behind the Siddharth starrer 180 have gone for what is claimed as a first-of-its-kind novelty in film music distribution — customers can download songs of the movie from the official website paying whatever amount they would like to pay! “

 

April 26th, 2011

SONGS WITH A THEME

“The director has employed a concept-based approach to each song, in terms of choreography and picturisation.”

 

April 18th, 2011

SHARRETH’S FUNNY SIDE

“Music director Sharreth can not only compose scintillating tunes, he can also make people laugh their guts out.

 

April 17th, 2011

SIDDHARTH’S FILM BECOMES TALK OF THE TOWN

“The buzz in the industry is that one of the songs in the film, Rules Kidayaadhu…, which has been choreographed by master Dinesh, has the capacity to top the charts.”

 

April 15th, 2011

SIDDHARTH IS BACK IN KOLLYWOOD

“He’s hot, he’s happening and more importantly, he seems to have announced the start of his second innings in the Tamil film industry in style, much to the delight of all his fans here.

Without doubt, Siddharth has arrived!”

Behind Woods

April 14th, 2011

180 MUSIC REVIEW

“Overall, Sharreth and Jayendra have gone full throttle in experimenting with music in 180’s album. Such initiatives should be welcomed with both hands.”

The New Indian Express

April 6th, 2011

NITHYA MENEN ENTERS KOLLYWOOD

“The bilingual, ‘180’, is my second film in Tamil after my superhit in Telugu, ‘Ala Modalaindi’. So, ‘180’ is an important film for me since I have to live up to the expectations created by ‘Ala’. I also face the challenge of satisfying the audiences in Tamil”

 

April 5th, 2011

COLOUR DIFFERENCES

Colourist Kevin Shaw, working on the bi-lingual “180”, says what a huge part colours play in creating a film’s mood

 

The New Indian Express

April 5th, 2011

JAYENDERA, AD FILMMAKER TURNED-DIRECTOR

“Yes. ‘180’ is a unique title. People ask me if it is 180 degrees or 180 days. It’s just 180. The number plays an integral part of the story.”

 

April 3rd, 2011

DEGREES OF PERFECTION!

Nithya Menen tells TOI why she’s kicked about her upcoming film with Jayendra

She makes fine decisions, has strong opinions and indulges in straight talk. Actress Nithya Menen, without doubt, is clearly one of a kind – the kind that makes a difference.”

 

March 7th, 2011

PRIYA ANAND TO STAR OPPOSITE SIDDHARTH IN ’180′

“She might have made her acting debut with a Tamil flick, Vaamanan, but is it in Tollywood that actress Priya Anand’s priorities seem to lie? That’s going to change soon, she assures us. And that’s because she’ll now be seen opposite Boys Siddharth in Jayendra’s upcoming flick titled 180.”

 

March 7th, 2011

EXPECT THE UNEXPECTED

“The poster had a man standing upside down with a caption — ee vayasu ika raadhu. “People started drawing their own inferences, some even said it was 180 degrees. It started as a working title and we decided to retain it,” says a smiling Jayendra. But why did he decide to make a feature film after 25 years in the advertising industry?”

 

February 15th, 2011

JAYENDRA’S 180 – FIRST LOOK

“Sathyam Cinemas on Valentine day, has finally unveiled the look of their bi-lingual in Tamil and Telugu 180, directed by noted ad filmmaker Jayendra.”

 

20th January, 2011

GREAT ESCAPE FOR JAYENDRA

“Director Jayendra escaped serious injury by a whisker while shooting for his forthcoming film 180 in San Francisco recently”

 

9th December, 2010

JAYENDRA’S 180 TURN

“Noted ad film-maker P Jayendra has finally turned feature film-maker”

 

23rd October, 2010

THE 180 DEGREE RULE

“Siddharth has emerged as one of the hottest new generation stars in Indian cinema. He has been choosy right from the beginning of his career. The actor’s body of work speaks for itself — 10 films in Hindi, Telugu and Tamil in seven years.”